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Thursday, 16 August 2007

wikipedia manipulation


Despite lessons learnt by organisations attempting to manipulate blogs, forums and online communities it seems a lot of agencies/clients still are at it.

Recently Wikipedia caught the Vatican, the CIA and the Labour Party (don't read anything into the order they appear here) tweaking information to improve their public images using its Wikipedia Scanner tool.

So it's a tough call for brands and organisations. If something is blatantly untrue the best course of action is to complain directly to Wikipedia rather than amend the entry yourself. If something is not to your liking but not untrue then you may need to leave it to your brand guardians (have you tracked them down yet?) to police it for you.

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