we love blogging
Friday, 28 March 2008
Thursday, 27 March 2008
Looking at moneymarketing and Ifaonline recently I noticed that some advertisers are running banners that take close to 20 seconds before they get to their main selling point.
While its nice, visually, to see such flowing creative it does seem we are becoming quite self indulgent. Typically a visit is task driven and average dwell time on pages is never very long.
There's a role for lovely branding ads that entertain and then inform but on the whole the response ads need to be short and sweet.
Tuesday, 18 March 2008
I appreciate NS&I writing to me and confirming they have uptodate details etc - shame my childhood premium bonds have failed to win me millions but such is life.
However the inclusion of 4 identical leaflets telling me I could save time by investing with them online seems a little heavy handed (or more likely clumsy).
Unless they are trying to tell me they are going to keep on killing tree's until I log on - environmental blackmail has arrived in financial services.
Thursday, 13 March 2008
Wednesday, 12 March 2008
Homage to Fight Club:
The Rules of Blog Club
1st RULE: Everyone talks about BLOG CLUB.
2nd RULE: For the love of links, everyone talks about BLOG CLUB.
3rd RULE: If someone says "A list" or goes limp, the blog is over.
4th RULE: Only two brain cells to a fight.
5th RULE: One blog at a time.
6th RULE: No links, no points.
7th RULE: Blogs will go on as long as they have to - and then some.
8th RULE: If this is your first night at BLOG CLUB, you HAVE to blog.
Tuesday, 11 March 2008
As promised a modern text updating of the Queens 100 telegram (see previous posting)
Original message reads: 'I am pleased to know that you are celebrating your 100th birthday. I send my congratulations and best wishes to you on such a special occasion'
Im glad 2no dat ur partying yr 100th BDay. I snd my bravo n BW TU on sucha specl Occsn
( translation courtesy of Lingo2word )
Having a discussion this morning about a colleagues father who is due to turn 100 in September we wondered if the 'telegram from the Queen' needed updating.
We've therefore decided that the Queens messages now should be sent via email or text and for special occasions a video MMS.
We'll be working on what the Queens message would look like in text speak shortly.