My big question with FS providers considering Second Life is "what are you offering?"
- If you're just creating a space to run your adverts, forget it.
- If you could create some kind of advice provision to avatars, that may be better (but fraught with legal issues).
- If your underwriters had the stones to create insurance to avatars and their online property, then it would be worthwhile. Maybe.
Second Life is only a worthwhile venture if you create something that Second Lifers need. In that respect it's really not that different from Real Life.