Virtual confusion?

Peter

If the subject of virtual worlds brings you out in a cold sweat then I'm happy to recommend a book that is non-technical, easy to read and provides a great insight into these worlds, their value to their users and why people take part.

Virtual Lives by Tim Guest is a personal guide through worlds such as the well known Second Life the massive Lineage II (huge in Korea), World of Warcraft, Star Wars Galaxies and many others. Tim talks to the players/residents and the companies behind these worlds.

Apparently in 2005 World of Warcraft made circa $300m for its creators, Blizzard Entertainment, where the movie Titanic took $420m. The attraction for creators is ongoing revenue.

Well worth a few real world hours of your time.