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Wednesday, 31 October 2007

FSF success


I spent yesterday morning addressing the Associate membership of the Financial Services Forum on the issue of Digital Marketing and Regulation.

Quite a dry subject but with the introduction of Mifid on Thursday and the FSA specifying for TCF 'We expect that by the end of December 2008 all firms are able to demonstrate to themselves and to us that they are consistently treating their customers fairly' a lot of clients seemed keen to understand the implications for their digital marketing.

As well as Teamspirit the other speaker was Lewis Silkin a firm of lawyers who specialise in marketing and new media - very good outfit by all accounts and I came away with some good information I can put to good use.

This is the second talk I have had the opportunity to be involved with for the FSF and they keep asking me back so I must be doing something right. At the very least it makes my mum proud.

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