average age is 43

Peter

According to a report by MetLife the average age of consumers seeking financial advice is 43 with 53% of IFA's feeling their customers have left it too late for retirement planning.

It's interesting that a recent report on older audiences highlighted that internet usage had overtaken the traditional past times of gardening and DIY.

So how come, according to a recent Argent report, that financial services brands are spending, on average, 7.5% of their marketing budgets on digital activity while online's share of all advertising has hit 10%?

It would seem there's still a lot of FS brands who are yet to recognise the importance of digital.