You don’t have to be a genius to work here...

Richard

One or two of the blogs I read have a ‘Readability rating’ from http://www.criticsrant.com/bb/reading_level.aspx

So I tested ours.

Apparantly, the blog you’re reading right now came out as requiring a ‘genius’ level of reading. You even get a little graphic to put on your page (see here).

I was concerned. If this rating was any kind of reflection on reality, did it mean our blog is so densely written that it’s inaccessible to all but a few very clever people?

So I checked out half a dozen other marketing blogs. One or two required ‘undergraduate’ level education to understand. I began to see a pattern – elitists blogging purely for elitists. Once again, the everyman is excluded.

Then I checked one which used the word ‘vicissitudes’. Apparently, that only requires a ‘High School’ education. Weird. Then I checked the code behind the graphic above. The ALT tag behind it gave away it’s true purpose. It’s an ad for ‘Payday Loans’.

Bloody advertising. What a con.