Some mobile work

Peter

We don't often show off about our work but personally I'm pretty pleased with the new mobile site we have created for our client Scottish Widows which takes the tax calculator project we have developed for them into the mobile space.

It's nice to work with a client that wants to explore this stuff and is keen to lead the way in FS marketing.

It's also been fascinating seeing just how the multitude of handsets deal with the content.

My feeling is that there is still a way to go in making mobile a quick/engaging experience for users but that the rate of change is such that we won't be far away from making it something close to the way BT tried to convince us it would be 5 or 6 years ago. Couple this with fixed price deals on bandwidth and the more people use this stuff the more companies will invest in it.

Anyway it's all a really good excuse for me to go and buy an iPhone shortly - purely in the name of research you understand.