What price principles?

As recession hits, how much are people prepared to pay over the odds for their principles?

- Total organic sales fell by 11% in December 2008

- Tracker funds under management in the fourth quarter of 2008 were £19.8bn, down 5 per cent on £20.9bn in the third quarter of 2008, while Ethical funds under management in the fourth quarter of 2008 were £4.4bn, down 7 per cent on the previous quarter.

It will be interesting to watch consumer behaviour over the next 12 months and see if the saying ‘a principle is not a principle until it’s cost you something’ holds true.

Jim Poulter
Client Services Director