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Thursday, 27 March 2008

Too long...


Looking at moneymarketing and Ifaonline recently I noticed that some advertisers are running banners that take close to 20 seconds before they get to their main selling point.

While its nice, visually, to see such flowing creative it does seem we are becoming quite self indulgent. Typically a visit is task driven and average dwell time on pages is never very long.

There's a role for lovely branding ads that entertain and then inform but on the whole the response ads need to be short and sweet.

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