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Friday, 14 December 2007

The price of celebrity


It would appear that the use of a famous face in your advertising is not the solution to a good creative idea that some would have us think.

Campaign magazine has drawn up a list of the top ten worst advertisements relying on the power of celebrity and, hurrah, the world of financial services has two mentions:

3rd worst - NS&I for the use of a wooden Alan Sugar
7th worst - Abbey for their ad featuring Lewis Hamilton

Lucky for us the ad voted the worst was for Giovanni Rana Pasta featuring Ann Widdecombe - you've got to wonder what audience they felt Ann was going to appeal to.......

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