shhh turn the volume down

Pete

That long time bug bear of TV viewers, the volume of tv adverts, is finally to be addressed.

This summer new regulations come into force that set out that adverts must not be "excessively noisy or strident". I like the word strident - it sounds very official - def: making or having a harsh sound; grating; creaking.

Wow maybe now TV ads will need to deliver content that's of interest to the viewer rather than just shouting at them.